Welcome to the Le Moyne College PA Video Toolkit
The Le Moyne College PA department is working in partnership with Health WorkForce New York (HWNY) to produce a video that promotes the importance of rural and underserved healthcare, the high-value role a Physician Assistant takes on in rural and underserved communities, and how Le Moyne’s mission and PA program curriculum are uniquely aligned with caring for rural and underserved communities.
The goal of the video is to recruit aspiring primary care providers from rural or underserved communities into Le Moyne’s PA program and to encourage others to practice in a rural or underserved community.
You have been selected to participate in this project as your personal/professional experience and dedication to practicing in a rural or underserved community aligns with Le Moyne’s mission and the message we want to highlight in this video to inspire others to consider the same career path.
To participate in this project, we are asking that you video record yourself answering four specific questions and then send the video files to HWNY who will use sections of each participant’s responses to create one 4-5 minute video and numerous 30-60 second videos for social media. Everyone will have the opportunity to review and approve content they are in before any video is finalized.
Along with your video responses, we’re also asking that you share any pictures or videos that show your experiences related to each question. Where appropriate, these assets may be used as background footage to give the viewer visual context.
In order to stay on schedule, we’re setting the deadline for uploading your videos for: Wednesday, May 27th, 2020.
This toolkit is intended to guide you through the steps for video recording your answers and sharing the video files with HWNY. It includes the following sections:
1. Please introduce yourself, what year you are, and tell us why you chose to become a PA through Le Moyne’s PA Program.
Consider talking about why you chose PA as a pathway and how you connected with Le Moyne’s mission and culture.
2. What is the most important lesson you’ve learned in Le Moyne’s PA program so far?
Consider some of the courses you’ve taken and how they have shaped the way you think about being a primary care provider.
3. In what ways do you feel this program is shaping you to be a better PA in the future?
Consider expanding on how Le Moyne’s mission and values are aligned with rural and underserved care.
4. Why should someone considering a PA career choose Le Moyne’s PA program?
Consider some of the things you love about Le Moyne that you may not yet have known about during your decision-making process.
1. Please introduce yourself, where you work, and tell us why you wanted to become a PA who works in a rural and/or underserved region?
Consider talking about the merits of becoming a PA as opposed to becoming a physician and what appealed to you about.
2. Why did you choose Le Moyne?
Consider talking about the mission and values of Le Moyne and how they influence the PA program.
3. How does the Le Moyne mission guide your interactions with the community you serve now?
Consider the ways in which the PA program has integrated a deeper, more intersectional way of treating and healing patients, cura personalis.
4. Why do you think your work is important and in what ways does it reflect upon your values and beliefs?
Consider talking about the importance of rural and underserved health.
How to video record your answers
Use your phone, laptop web-cam, or point-and-shoot camera to record.
If using your phone, you can prop it up or hold it in your hand while recording. If you do decide to hold it, try to be as steady as you can. You can also ask someone else to hold the camera and record you.
If you have a smartphone, we recommend using that camera for the best quality and ease of sharing the video files.
Set up the recording device such that your face is as level with it as possible. Avoid low or high angles if you can.
Before recording, do a quick test to make sure audio is being captured.
Choose a well-lit room to record in so we can see your faces properly. Natural light is best.
Avoid loud environments (This will be expanded upon in the next section).
Try to make sure nothing too distracting is in the video. This could be a shelf in the background with trinkets, a flickering lamp, or a running television in the background.
Wear whatever you’re comfortable in. You don’t need to be in a work coat or mask, but if you’d prefer it, that is acceptable as well.
You can have the questions printed out to refer to if you’d like. Try to refrain from holding them in your hand and looking at them while you answer the questions.
Remember you’re talking to high school and college students. When answering questions, word them in a manner that will resonate with that audience.
Make sure the device you’re using to record your video is focused on you and not something else. If you’re using a video camera, it may be fixed with the auto-focus setting.
Plan to record each question seperately to keep the video files small to avoid any large file upload issues when sending to HWNY.
Answer the questions in any order you’re comfortable with. It is okay to read them aloud first and take a few moments to formulate an answer. We will be cutting and pasting clips, so don’t worry about using too many “ums” or long stretches of silence, we can edit those out.
When answering each question, try to be succinct and to the point. The longer the video, the more difficult it will be to send. It may be helpful to think about your answers before recording your video. That being said, it is okay to answer more than what the questions are asking. If you think of anything you feel is important to say, don’t hesitate to talk about it in the video.
How to capture clean audio for your video
It is best to record in private, closed areas to avoid extraneous sounds that may be distracting.
Beware of external sounds such as construction, pets, etc that could be heard in your video.
Make sure you are close to your camera so the microphone hears you better.
Avoid shaking your leg, tapping on things, etc that may be picked up in the audio.
Speak loudly and clearly, enunciate slightly more than you would talking face-to-face with someone.
Make sure your phone or other technology notifications are silenced or on vibrate. If using a phone to record, put on mute or Do Not Disturb since the vibration may be heard in the audio.
How to share your video files
When you have finished recording your answers, please use the link below to send your responses to HWNY’s video production team.
If you experience any problems with this process, please contact HWNY support and they will provide technical assistance or guide you through an alternative process.
Who to contact if you need support
Please use the form below to contact HWNY support. Alternatively, you can call our support team at (800) 516-9693.