Nascentia Health

Recruitment & Retention

HWNY Proposal

Nascentia Health

Recruitment & Retention

HWNY Proposal

Executive Summary

Nascentia Health is experiencing tremendous growth. Workforce is the key element in ensuring the success of delivery of services through this growth. HWNY is a nonprofit organization of aligned mission that possesses expertise, great depth of experience, and a substantial network of key partners to ensure the viability of the Nascentia workforce. In this proposal, HWNY outlines available services and presents a reliable approach to address specific workforce challenges. Specifically, HWNY proposes to enter into formal agreement with Nascentia to provide Discovery services. Results of Discovery will be provided to Nascentia in the form of a Discovery Report delivered within 30 days. The Report will provide a clear and measurable set of priority goals and associated deliverables which provide the framework for a tailored recruitment and retention strategy. Should Nascentia choose to advance to the Strategy Phase with intent to implement resulting action items, Nascentia may at that point elect to contract with HWNY for these services or identify another service provider(s).   

About Us

Who we are

Health WorkForce New York (HWNY) is a nonprofit organization that brings an integrated approach to addressing complex and systemic health workforce challenges. Through research, analysis, and community engagement, HWNY designs, develops, and implements highly effective solutions allowing partners to manage and achieve key mission objectives more efficiently, more effectively, and with far less cost.

What we do

HWNY provides a full range of workforce development services, including: 1) research and analysis of problems, trends, and best-practices; 2) awareness, education, and advocacy related to critical issues facing healthcare; 3) development of technology-based workforce development tools, 4) design and implementation of outreach and engagement campaigns, 5) boots-on-the-ground programming, and 6) community engagement and partner connections.

Our experience

To support these programs, HWNY applies and integrates cutting edge technology and strategic media engagement to optimal effect. Examples are many, and include intensive school-based outreach, MASH Camps, Job Shadows, Internships, Rural Immersion Programs, Rural Medical Education Programs, STEM and P-TECH.

Recently, HWNY used its technology applications in concert with a community-based campaign to increase student membership for the New York State Association for Rural Health (NYSARH) by more than 1,000% (representing an increase of over 200 new student members). This was accomplished in less than ONE MONTH.

HWNY currently provides workforce development solutions to more than 40 healthcare systems and organizations across New York State, including thirteen of the twenty-five DSRIP Performing Provider Systems (PPSs).

Impact Numbers

Overview

The Challenge

Nascentia Health is experiencing tremendous growth. As is common to healthcare organizations experiencing accelerated growth, recruiting and retaining qualified workers is a key challenge. Nascentia is challenged at each and every step with identifying, vetting, hiring and retaining workers that represent clinical and non-clinical support positions. These vary from entry level to years of experience required.

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The Need

Nascentia Health needs an innovative workforce development partner with expertise and experience designing, developing, implementing, and evaluating research-driven solutions that 1) increase the number of quality candidates applying for positions across all positions and 2) increase retention rates across all positions, particularly those in entry-level clinical positions.

Our Approach

Based on industry best-practices and over 18 years of experience in delivering successful outcomes in healthcare workforce development projects, HWNY has standardized the following sequential approach:

1. Discovery
This is an essential first step in the process. During Discovery, HWNY investigates existing and planned policies, practices, operational parameters, and mechanisms related to Nascentia recruitment and retention efforts. Concurrently, we interview leadership, supervisors, and front-line staff to contextualize the organization, employees, culture, goals, and priorities. Collectively, these investigative techniques provide a clear and measurable set of priority goals and associated deliverables. 

2. Strategy
Discovery provides a clear picture of the current state as well as the desired state of the Nascentia workforce. Strategy subsequently aligns solutions with prioritized target outcomes, outlines the critical information and resources needed to achieve each target outcome, and produces a comprehensive recruitment and retention strategy. In essence, this provides a blueprint for implementing comprehensive, integrated solutions based on best practices and tailored specifically for Nascentia.

3. Planning
In collaboration with Nascentia leadership, HWNY identifies specific actions, timelines, and process measures required to achieve each target outcome and associated deliverables. Partnership roles and resources needed will also be specified in a detailed Roadmap. During this approach component, HWNY will also construct and present a technology-based platform to track, measure, and evaluate the impact each solution, as well as the integrated solution architecture as a whole, has towards the target outcomes.

4. Implementation
During the Implementation component of the approach, HWNY’s in-house experts in media design, video production, technology development, and marketing will work in full concert with our boots-on-the-ground and health workforce development partners throughout Upstate New York to execute each target outcome and associated deliverable.

5. Evaluation
From start to finish, HWNY uses data analytics to measure, analyze, and evaluate the impact each solution, as well as the integrated solution architecture as a whole, has towards the target outcomes and associated deliverables. HWNY provides regular written reports and hosts quarterly review meetings. Additionally, HWNY will work closely with Nascentia leadership, supervisors, and staff to collect qualitative data related to the workforce project. This data is essential in ensuring that the context in which the quantitative outcomes being delivered truly support, and favorably engage, Nascentia incumbent workers. Results of quantitative and qualitative information will serve to guide HWNY and Nascentia leadership in adjusting and refining service delivery.

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OUR SERVICES

EMPLOYEE RECRUITMENT

Engaging and nurturing quality talent that fits your culture

BRAND ENGAGEMENT

Building emotional commitments to your brand

EMPLOYEE RECRUITMENT

Engaging and nurturing quality talent that fits your culture.

Overview

Hiring the right people is crucial for the success of your organization. Putting the time and work into finding, nurturing, and engaging the right people will improve your chances of hiring the best performers and avoiding costly turnovers. 

HWNY’s expertise in innovative solutions for recruitment and retention provides a measurable difference. HWNY employs research to guide unified technology, media and boots-on-the-ground intensive outreach to drive recruitment. HWNY provides Nascentia Health with an optimum blend of community-based programming, innovative technology applications, engaging media campaigns, comprehensive data tracking, and insightful evaluation designed specifically to provide invaluable, sustainable, high impact recruitment outcomes.  

Recruitment Services

Recruitment Videos

HWNY will shoot and create recruitment videos to attract and engage candidates, while informing them of the opportunities Nascentia has to offer.

$5,000 per 2-3-minute video plus travel

Interactive Career Website

HWNY’s technology development team can design and develop a mobile accessible website that has the ability to connect, track, and engage your furture employees with your brand, culture, and mission.

Average Cost – $30,000

Career, Interest, and Professional Development Assessments and Training

HWNY executive staff provide administration, training, coaching and follow-up of a wide variety of standardized, proven instruments and inventories essential in supporting and guiding career and professional development.

$3,000/cohort of 15

Social Media Campaigns

HWNY can help you launch authentic campaigns that tell your story, promote your culture, and spread your impact.

$5,000 – $20,000

Career Pipelines

HWNY partners with local Area Health Education Centers (AHECs) to provide boots-on-the-ground, community-based outreach and engagement services.  AHEC programs are deeply embedded and exceedingly successful in the nine regional areas they serve covering all of upstate New York. There are many types of AHEC programs, and they are all tailored to the regions and communities with which they serve. Common programs to the nine AHEC centers include extensive/intensive outreach to secondary and post-secondary schools, job shadows, MASH Camps, AHEC Scholars, and Rural Immersion. HWNY has worked in formal partnership with AHECs since its inception to increase the number of local individuals pursuing health careers and who will stay and practice in their local community. This partnership can greatly influence the types of jobs and nature of employment that is promoted to all program participants throughout upstate New York.

$15,000 to $30,000 

BRAND ENGAGEMENT

Building emotional commitments to your brand.

Overview

Brand engagement goes hand in hand with employee recruitment and retention as engaged employees translate to increased performance outcomes, pride in the communities you serve, and long-term commitments to your organization. 

HWNY understands that brand engagement is more than brand awareness; it is loyalty and word-of-mouth marketing. HWNY helps you share your brand’s stories by working with you to identify strategies that drive results.  

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Brand Engagement Services

Community & Partner Connections

HWNY, particularly its executive staff, have long been established, respected, and commonly formally affiliated with many key associations, agencies, and organizations in New York State. Many of these entities are “aggregate” in nature, meaning that those associations and organizations have numerous members and other affiliations. As such, when an organization elects to partner with HWNY, they have the benefit of entering into a network that they may opt to engage other organizations/groups to further their objectives. Collectively, it is the advancement of shared mission.

Social Media Campaigns

HWMY can help you launch authentic campaigns that tell your story, promote your culture, and spread your impact.

Average Cost – $5,000 – $20,000

EMPLOYEE RETENTION

Helping employees achieve their career goals

RESEARCH & ADVOCACY

Everything begins with Research and ends with Advocacy

EMPLOYEE RETENTION

Helping employees achieve their career goals.

Overview

Employee retention is an essential element of success for any organization, and even more so in healthcare. Not only is it expensive to replace employees, low turnover improves continuity of care for patients and enhances quality.

HWNY works with organizations to measurably improve retention by identifying and implementing tailored services and tools that help employees achieve career goals, improve patient experience, and support the organization as a whole.

Retention Services

Employee Engagement Apps

HWNY’s technology development team can design and develop a mobile accessible app that connects you to your employees providing essential information and emphasizes their shared purpose, fostering real feelings of community and engagement.

Average Cost – $30,000

Career, Interest, and Professional Development Assessments and Training

HWNY executive staff provide administration, training, coaching and follow-up of a wide variety of standardized, proven instruments and inventories essential in supporting and guiding career and professional development

$3,000/cohort of 15

Training and Development

From Compliance 101 to Advanced Leadership Development, HWNY possesses in-house expertise to design, develop, and deliver tailored online and
in-person trainings.

Pricing based on training needs.

RESEARCH & ADVOCACY

Everything begins with Research and ends with Advocacy.

Overview

Research and Advocacy is at the core of HWNY’s organizational culture. It is only through expert investigative techniques that an organization’s complex and unique challenges can be understood to the level necessary to devise and implement effective, targeted solutions. As with the practice of medicine, if the diagnostics are not adequate it is very likely the treatment won’t be either. Advocacy is most easily accomplished and effective when there is data to back up the position. This has been our experience, and the direct feedback from our regional, state and local representatives. Data speaks for itself. Using the medical analogy, advocacy is similar to promoting preventive care and practice, with the data used as evidence to influence policy.

HWNY works in partnership with numerous other State and national organizations to advocate for policies that mitigate many of the healthcare workforce issues currently facing all of us. Our research has served to advance these efforts. In a more local approach, this dynamic of research and advocacy will serve Nascentia from bedside in the home to leadership policy in the office.

Advocacy and Research Services

Research

HWNY executive staff have conducted numerous formal and informal studies for over 25 years. If Nascentia partners with HWNY, the initial phase of the project includes investigation of the current state of Nascentia workforce in relation to desired state of workforce. Nascentia leadership may elect to work with HWNY to conduct research in other areas as the need may arise and as it may be useful for advocacy, operations, and/or business development.

Pricing based on needs.

Awareness & Information Videos

HWNY provides full video production and creative media services to produce awareness and information videos that visually explain facts, data, and insights in a meaningful way.

$10,000 -$15,000

Proposal

Context

The following proposal is for Discovery services only. This is due to the fact that through our experience and initial discussions with Nascentia, a comprehensive integrated approach to recruitment and retention would be of greatest benefit with long-term results. However, if Nascentia elects to access any of the HWNY services outlined herein, you may do so at anytime. 

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discovery services

HWNY proposes to enter into formal agreement with Nascentia to provide Discovery services, which include investigation of existing and planned policies, practices, operational parameters, and mechanisms related to Nascentia recruitment and retention efforts. Concurrently, we will interview leadership, supervisors, and front-line staff to contextualize the organization, employees, culture, goals, and priorities. Collectively, these services will provide a clear and measurable set of priority goals and associated deliverables which serves as the framework for a tailored recruitment and retention strategy.

Results of Discovery will be provided to Nascentia in the form of a Discovery Report delivered within 30 days.

Should Nascentia choose to advance to the Strategy Phase with intent to implement resulting action items, Nascentia may at that point elect to contract with HWNY for these services, or identify another service provider(s).  

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Cost of Discovery – $12,500

Contact Us

Richard Merchant
CEO | Health WorkForce New York, Inc.
9 Main Street, Cortland, New York, 13045
315.212.0159 | rkm@nahecnet.org

Ashleigh McGowan
Director of Strategy & Planning | Health WorkForce New York, Inc.
9 Main Street, Cortland, New York, 13045
607.423.9199 | amcgowan@hwapps.org

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