An active regional recruitment campaign in Central New York. This campaign is driven by HWNY in partnership with LCHP PPS and is designed to address regional recruitment and retention challenges by growing local talent, attracting quality talent to the region, and advancing the skills of local professionals. Through the campaign, local career seekers will 1) become aware of high-need careers, including Nursing Aide, Home Health Aide, and Direct Support Professional careers; 2) be inspired to pursue a high-need health career, and; 3) have access to local and regional exploration, education, and employment opportunities. Local health professionals will be highlighted as heroes providing care to their communities, gaining access to career development tools, resources, and tips to help advance their skills for internal career advancement. Additionally, the #BeYourLocalHero initiative will allow Healthcare providers across the region to more effectively recruit and retain employees, especially within high-need career fields. The data collected, analyzed, and reported in the scope of this initiative will also provide valuable insight and guidance regarding continued workforce development effort.